
Jody Mayers
Experienced marketing leader with over 15 years of expertise in content strategy, brand storytelling, and social media management. Adept at crafting compelling narratives across multiple platforms, driving engagement, and fostering strong brand presence. Proven success in collaborating with cross-functional teams to achieve business goals and enhance audience connection.
Guides, Blogs, Articles, & Website Copy
Here is a mix of content I have written, including guides, SEO optimized blogs, and newspaper articles. My work spans a wide variety of industries, showcasing my versatility in crafting content tailored to different audiences and business goals. Whether developing in-depth guides, engaging blog posts, or informative articles, I focus on delivering value-driven content that resonates and drives results.

LinkedIn Post

The Fine Point
Academic Purpose:
This month, many of our students are participating in key academic milestones, including ACT testing and preparing for our ISACS Accreditation visit. Both are significant markers — not just because of what they mean for transcripts or institutional reports, but because they represent preparation for the next step. Whether a student is aiming f...

Fifth-grader saved his grandmother from fire

Family grieves for soldier killed

Accident victim graduates on time with his classmates

New dad watches live birth of son through Web cam

While others are shrinking, Oconomowoc schools keep hiring

Oconomowoc teachers walk out on school board meeting

Oconomowoc teachers say no to many extracurriculars

Oconomowoc schools prepare for building referendum

School board OKs land purchase for new school

Voters approve $49.6 million Oconomowoc school referendum

The Journey to Senior Living for Seniors | Arbor Terrace Naperville
Our comprehensive guide, The Journey to Senior Living: A Step-by-Step Guide for Seniors, offers valuable information and advice to help you find the perfect senior living community and make a smooth transition.
In this guide, we...
Memory Care, Assisted Living Near Naperville, IL | Arbor Terrace
Our community provides extensive amenities that help make life easier and more enjoyable. This includes a luxurious dining experience, all-inclusive concierge services, ph...

News & Resources for Senior Citizens and Caregivers Near Highland Park, IL
Discover the Bridges Program: Tailored Care for the First Stages of Cognitive Decline
Are you recognizing the early signs of cognitive decline in a loved one? It might start with subtle changes—like forgetting names, misplacing items more frequently, or struggling to follow conversations. While memory care may feel premature in these early stages and usually requires a medical diagnosis, the need for more suppor...

Blue Ridge Ortus, Author at Blue Ridge Ortus
Blue Ridge OrtusSeptember 16, 2022Blue Ridge CabinsStunning Places to Stay on Blue Ridge ParkwayThe Blue Ridge Parkway is a unique stretch of road that runs up through the Blue Ridge Mountains, giving visito...

Things to Do: Mountain Biking Trails | Blue Ridge Ortus in Wintergreen
Shamokin Falls is a beautiful mini-loop that is perfect for nature lovers who want to experience a piece of the Blue Ri...

Craft Distillery Blog- Answer your distillery and spirit questions.
Have you ever had a bright business idea and wondered “how could I actually go about doing this?” Well, today we’re going to chat about one significant business venture you might be considering: buying a distillery for sale. There are many questions that surround this process, and we’re here to answer all of them in […]
April 5, 2024...

Our Blog: Vacation Travel Tips, News & More in Avon, OBX NC

Luxury Home Building & Renovation Blog
From the latest trends in custom home design to tips for renovating your kitchen, our blog covers a wide range of topics related to building and living in a luxury custom home. Our goal is to provide us...

Blog - Lumin Wellness
Building Emotional Resilience During Recovery: Strategies for Long-Term Success
Recovery from addiction is a journey that involves much more than simply quitting a substance. It requires addressing the mental, emotional, and spiritual aspects of your wellbeing. At Lumin Wellness, […]...

BLOG | Lansing Urology

BLOG | 4MJ Social

My Most Recent Work

Women's History Month - Spotlight Feature
St. John's Northwestern Academies - Pi Day
Off the Clock with Birdeye's Flock - Employee Spotlight
Birdeye VIEW 2024 Contest Kickoff: Transform Your Workspace & Win Big!
Birdeye Reaches $100M ARR Milestone – A Journey of Profitable Growth
Rise and Lead: Morning Habits for Leadership Success
Introducing AI Everywhere: Revolutionizing Customer Engagement with AI-Driven Review Responses
Celebrating 175K Followers – Thank You for Growing with Us!
Breathe Easy: Grow Your Business with Birdeye
Birdeye View: Shaping the Future of Customer Experience & Online Reputation in the Age of AI

May the 4th Be With You Campaign – Birdeye
Social Media Experience
With extensive social media experience at Birdeye, Guarantee Digital, and Kimberly Kleiman-Lee, I have led strategic initiatives that increased brand visibility and engagement. At Birdeye, I grew LinkedIn followers from 90K to 245K in one year. I have managed diverse social media campaigns across industries such as healthcare, real estate, and financial services, tailoring content to resonate with audiences and drive business growth.
Social Media Experience

"I've had the pleasure of working alongside Jody Mayers, and I can't recommend her highly enough. Jody's professionalism and dedication to her work are unmatched. She brings an incredible level of creativity and detail-oriented thinking to every project, and her ability to lead teams with empathy and integrity is inspiring."
"One of Jody's most remarkable strengths is her creativity. She has a talent for producing visually engaging content, whether through her photography, social media posts created using tools like Canva, or her
original paintings. Her artistic approach consistently brought a unique and fresh perspective to our projects, making our social media platforms stand out in a crowded digital landscape. Jody also has a solid understanding of social media platforms and trends. She effectively utilized her knowledge to create content that aligned with our brand’s voice.
Kimberly Kleiman-Lee CEO, Owner
"Jody is an exceptional content creator who brings both versatility and excellence to everything she produces. Her writing is consistently engaging and insightful, with a unique ability to distill complex topics into accessible, impactful content. She’s not only a skilled writer but also brings expertise in blogging, social media, and graphic design, making her a well-rounded asset to any marketing or creative team."
Erika Schwane, Strategic Digital Marketer“Jody consistently demonstrated exceptional creativity, energy, and alignment with cross-functional teams. Her collaboration with sales and marketing played a key role in driving pipeline generation and delivering impactful results."
Danny Kroll, Sr. Manager, Business Development
"Jody possesses a unique blend of strategic vision and hands-on execution. Her ability to lead high-performing teams and deliver innovative campaigns consistently exceeded expectations."
Carrie Ann Barto, Social Media Manager
"Jody’s visionary leadership and innovative strategies transformed Birdeye’s social media presence. Her employee advocacy program and platform expansion exponentially increased engagement and strengthened the brand."
Diana Sievers, Senior Marketing Manager, Viewpointe
"Jody combines creative talent with professional reliability. She’s thoughtful, responsive, and committed to delivering success for every project she supports."
Sarah Sexton, Founder and Principal Consultant, Sexton Strategy
"I had the pleasure of supervising Jody Mayers at Birdeye, and her contributions were transformative for our team. Jody’s ability to drive projects with precision and creativity made her an invaluable asset. She brought fresh, innovative ideas and a strategic mindset that helped us exceed expectations. Her passion for delivering high-impact solutions and attention to detail were instrumental in achieving significant milestones. Jody would be a tremendous addition to any team."
Ruchika Barta, Director of Content Marketing, Birdeye
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FAQ
How do you approach content creation and brand voice?
I am passionate about capturing and maintaining a brand's unique voice across all platforms. I dive deep into a brand's identity, values, and audience to create content that aligns seamlessly with its messaging. Whether it's social media posts, blogs, or multimedia content, my obsession with authenticity ensures a consistent and engaging brand presence.
What is your strategy for managing social media?
My approach to social media is rooted in strategic planning and audience engagement. I develop comprehensive content calendars, leverage trending topics, and create high-quality visuals and copy to maximize reach and interaction. Collaboration with cross-functional teams ensures that social media efforts align with broader marketing goals.
How do you track and measure success across paid and organic social media, as well as content in general?
I utilize a strategic approach to tracking and measuring success by leveraging analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics across both paid and organic social media efforts. Additionally, I track content performance across multiple platforms, ensuring alignment with business objectives. Through strategic planning and cross-functional collaboration, I continuously refine strategies to optimize content effectiveness and maximize ROI.
I utilize analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics. By analyzing data, I can refine strategies, optimize content, and ensure continuous improvement to meet and exceed business objectives.