

Experienced marketing leader with over 15 years of expertise in content strategy, brand storytelling, and social media management. Adept at crafting compelling narratives across multiple platforms, driving engagement, and fostering strong brand presence. Proven success in collaborating with cross-functional teams to achieve business goals and enhance audience connection.
Here is a mix of content I have written, including guides, SEO optimized blogs, and newspaper articles. My work spans a wide variety of industries, showcasing my versatility in crafting content tailored to different audiences and business goals. Whether developing in-depth guides, engaging blog posts, or informative articles, I focus on delivering value-driven content that resonates and drives results.
With extensive social media experience at Birdeye, Guarantee Digital, and Kimberly Kleiman-Lee, I have led strategic initiatives that increased brand visibility and engagement. At Birdeye, I grew LinkedIn followers from 90K to 245K in one year. I have managed diverse social media campaigns across industries such as healthcare, real estate, and financial services, tailoring content to resonate with audiences and drive business growth.
"I've had the pleasure of working alongside Jody Mayers, and I can't recommend her highly enough. Jody's professionalism and dedication to her work are unmatched. She brings an incredible level of creativity and detail-oriented thinking to every project, and her ability to lead teams with empathy and integrity is inspiring."
"One of Jody's most remarkable strengths is her creativity. She has a talent for producing visually engaging content, whether through her photography, social media posts created using tools like Canva, or her
original paintings. Her artistic approach consistently brought a unique and fresh perspective to our projects, making our social media platforms stand out in a crowded digital landscape. Jody also has a solid understanding of social media platforms and trends. She effectively utilized her knowledge to create content that aligned with our brand’s voice.
Kimberly Kleiman-Lee CEO, Owner
"Jody is an exceptional content creator who brings both versatility and excellence to everything she produces. Her writing is consistently engaging and insightful, with a unique ability to distill complex topics into accessible, impactful content. She’s not only a skilled writer but also brings expertise in blogging, social media, and graphic design, making her a well-rounded asset to any marketing or creative team."
Erika Schwane, Strategic Digital Marketer“Jody consistently demonstrated exceptional creativity, energy, and alignment with cross-functional teams. Her collaboration with sales and marketing played a key role in driving pipeline generation and delivering impactful results."
Danny Kroll, Sr. Manager, Business Development
"Jody possesses a unique blend of strategic vision and hands-on execution. Her ability to lead high-performing teams and deliver innovative campaigns consistently exceeded expectations."
Carrie Ann Barto, Social Media Manager
"Jody’s visionary leadership and innovative strategies transformed Birdeye’s social media presence. Her employee advocacy program and platform expansion exponentially increased engagement and strengthened the brand."
Diana Sievers, Senior Marketing Manager, Viewpointe
"Jody combines creative talent with professional reliability. She’s thoughtful, responsive, and committed to delivering success for every project she supports."
Sarah Sexton, Founder and Principal Consultant, Sexton Strategy
"I had the pleasure of supervising Jody Mayers at Birdeye, and her contributions were transformative for our team. Jody’s ability to drive projects with precision and creativity made her an invaluable asset. She brought fresh, innovative ideas and a strategic mindset that helped us exceed expectations. Her passion for delivering high-impact solutions and attention to detail were instrumental in achieving significant milestones. Jody would be a tremendous addition to any team."
Ruchika Barta, Director of Content Marketing, Birdeye
I am passionate about capturing and maintaining a brand's unique voice across all platforms. I dive deep into a brand's identity, values, and audience to create content that aligns seamlessly with its messaging. Whether it's social media posts, blogs, or multimedia content, my obsession with authenticity ensures a consistent and engaging brand presence.
My approach to social media is rooted in strategic planning and audience engagement. I develop comprehensive content calendars, leverage trending topics, and create high-quality visuals and copy to maximize reach and interaction. Collaboration with cross-functional teams ensures that social media efforts align with broader marketing goals.
I utilize a strategic approach to tracking and measuring success by leveraging analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics across both paid and organic social media efforts. Additionally, I track content performance across multiple platforms, ensuring alignment with business objectives. Through strategic planning and cross-functional collaboration, I continuously refine strategies to optimize content effectiveness and maximize ROI.
I utilize analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics. By analyzing data, I can refine strategies, optimize content, and ensure continuous improvement to meet and exceed business objectives.