Jody Mayers

Experienced marketing leader with over 15 years of expertise in content strategy, brand storytelling, and social media management. Adept at crafting compelling narratives across multiple platforms, driving engagement, and fostering strong brand presence. Proven success in collaborating with cross-functional teams to achieve business goals and enhance audience connection.

Guides, Blogs, Articles, & Website Copy

Here is a mix of content I have written, including guides, SEO optimized blogs, and newspaper articles. My work spans a wide variety of industries, showcasing my versatility in crafting content tailored to different audiences and business goals. Whether developing in-depth guides, engaging blog posts, or informative articles, I focus on delivering value-driven content that resonates and drives results.

Fifth-grader saved his grandmother from fire

'He saved my life'Fifth-grader saved  his grandmother from fire Summit Elementary School fifth-grader Sam Matelski, right, talks with his grandmother, Lois Matelski, before he received the National Lifesaving Merit Action Award on Monday from Boy Scouts of America. The 10-year-old was honored for saving his grandmother's life after her clothes caught fire in December.OCONOMOWOC - Boy Scouts of America Executive Director Mark Jansen said earning the National Lifesaving Merit Action Award is very...

Family grieves for soldier killed

'Why does it always seem like the ones  with the biggest hearts die young?'Family grieves for soldier  killed in crashFamily grieves for soldier  killed in crashNord, 22, was about to be deployed  to Iraq before car crash killed him LeAnne, Bill and Jacob Nord gather by a table with photographs, flowers, candles and things that 22-year-old Kyle Nord cherished. Kyle Nord was killed early Saturday morning in the town of Summit in a car crash just days before being deployed to Iraq.TOWN OF SUMMIT -...

Accident victim graduates on time with his classmates

Mark's MilestoneAccident victim graduates  on time with his classmatesMiller has made the most of his life  through hard work, tenaciousness Mark Miller smiles before receiving his diploma and a standing ovation from the crowd during graduation ceremonies Sunday afternoon. OCONOMOWOC - If you told the mother of Oconomowoc High School senior Mark Miller eight years ago her son would graduate high school on time, she probably wouldn't have believed you. "I would have been very skeptical if you tol...

New dad watches live birth of son through Web cam

'It felt very real'New dad watches live birth of son through Web camSpecialist Vincent Beilke serving in Iraq Stacy Beilke holds her son Adam at Waukesha Memorial Hospital on Friday. Adam's birth was broadcast live on the Internet this week to his father in Iraq. WAUKESHA - Stacy Beilke of Eagle said when she gave birth to her son Adam Joseph early Friday morning at Waukesha Memorial Hospital it felt like her husband, Vincent, was in the room with her even though he was thousands of miles away....

While others are shrinking, Oconomowoc schools keep hiring

While others are shrinking, Oconomowoc schools keep hiringDistrict to set record for new staff changes OCONOMOWOC - School officials will break a record this year as they prepare to interview and subsequently hire the most teachers and administrators in the history of the district. Mike Barry, Oconomowoc Area School District assistant superintendent, said the 13 new staff changes - not all new hires - will be mostly utilized in the elementary schools, specifically Summit Elementary School, where...

Oconomowoc teachers walk out on school board meeting

Oconomowoc teachers walk out  on school board meetingMany upset with contract negotiationsByJODY L. MAYERS- GM Today Staff OCONOMOWOC - Several Oconomowoc Area School District teachers walked out during Tuesday's school board meeting, upset that the contract negotiations for this year and 2006-07 remain at a standstill. School board President Don Wiemer said demands from the Oconomowoc Education Association are unrealistic. "While we recognize that collective bargaining can be time-consuming and...

Oconomowoc teachers say no to many extracurriculars

Oconomowoc teachers say no  to many extracurricularsMove made in response to contract talks OCONOMOWOC - Pat Marquardt was angered when she heard teachers - lacking a settlement of their 2005-07 contract - would no longer direct certain extracurricular activities and clubs at Oconomowoc Middle School. "I think it's wrong," said the grandmother of three OMS students. "It's just hurting the kids. Why should they suffer?" advertisement     In a letter sent Wednesday to the Oconomowoc School Board,...

Oconomowoc schools prepare for building referendum

Oconomowoc schools prepare  for building referendum OCONOMOWOC - Plunkett Raysich Architects of Milwaukee has been chosen by the Oconomowoc School Board for the planning of a building project if approved in a referendum in November. "They were chosen because they have experience with large projects like schools," said Pat Neudecker, Oconomowoc Area School District superintendent. "They were also contracted under the agreement that this is strictly preplanning work. The fee will also be incorpora...

School board OKs land purchase for new school

School board OKs land purchase  for new schoolPays $2 million for 36 acres at Highway B, BB OCONOMOWOC - Members of the Oconomowoc School Board voted 6-0 Tuesday to purchase about 36 acres of land near Highways B and BB to be used for one of the two intermediate schools. Board member Susan Kay was absent from the meeting. "This site along the Oconomowoc Parkway will be a real asset to the school district and the community," Oconomowoc Area School District Superintendent Pat Neudecker said. adver...

Voters approve $49.6 million Oconomowoc school referendum

Voters approve $49.6 million Oconomowoc school referendumTwo middle schools, high school auditorium will be built Oconomowoc High School senior Kjersti Austlio puts the final touches of makeup on classmate Molly Neumann's face before she heads on stage for the season opener of "The Crucible." A new 750-seat auditorium is just one of the aspects of the $49.6 million school referendum that apparently passed Tuesday night. OCONOMOWOC - Superintendent Pat Neudecker said the first step after the pass...

The Journey to Senior Living for Seniors | Arbor Terrace Naperville

Are you or a loved one considering a move to a senior living community? It's a big decision, but it can also be an exciting new chapter in life. We understand the anxiety that can come with such a change, but we also know the joys and benefits of quality senior living.

Our comprehensive guide, The Journey to Senior Living: A Step-by-Step Guide for Seniors, offers valuable information and advice to help you find the perfect senior living community and make a smooth transition.

In this guide, we...

Memory Care, Assisted Living Near Naperville, IL | Arbor Terrace

Arbor Terrace Naperville provides assisted living, memory care, and our Bridges neighborhood, which has been specially designed for those in the early-stages of cognitive decline. These options cater to all levels of cognitive and physical needs while still providing residents with independence and quality of life.



Our community provides extensive amenities that help make life easier and more enjoyable. This includes a luxurious dining experience, all-inclusive concierge services, ph...

News & Resources for Senior Citizens and Caregivers Near Highland Park, IL

Bridges Program
Discover the Bridges Program: Tailored Care for the First Stages of Cognitive Decline

Are you recognizing the early signs of cognitive decline in a loved one? It might start with subtle changes—like forgetting names, misplacing items more frequently, or struggling to follow conversations. While memory care may feel premature in these early stages and usually requires a medical diagnosis, the need for more suppor...

Blue Ridge Ortus, Author at Blue Ridge Ortus

VA Mountains VacationExploring Blue Ridge Parkway on MotorcycleFew rides are more entertaining to drive, or stunning to look at than the Blue Ridge Parkway. This stretch of road runs up through the Blue Ridge Mountains between Virginia and North Carolina, and it’s full of twists, turns, and…
Blue Ridge OrtusSeptember 16, 2022Blue Ridge CabinsStunning Places to Stay on Blue Ridge ParkwayThe Blue Ridge Parkway is a unique stretch of road that runs up through the Blue Ridge Mountains, giving visito...

Things to Do: Mountain Biking Trails | Blue Ridge Ortus in Wintergreen

Many cycling enthusiasts consider the Hanging Rock Trail in the Blue Ridge Mountains to be a must-do. And it’s no wonder why. The trail offers stunning views of the surrounding valleys; on a clear day, you can even see all the way to Shenandoah National Park. The bike ride is challenging but not impossible. The trail is open year-round, so you can enjoy it any time of year. 


Shamokin Falls is a beautiful mini-loop that is perfect for nature lovers who want to experience a piece of the Blue Ri...

Craft Distillery Blog- Answer your distillery and spirit questions.

How to Buy or Sell a Distillery: Tips, Tricks, & FAQ




Have you ever had a bright business idea and wondered “how could I actually go about doing this?” Well, today we’re going to chat about one significant business venture you might be considering: buying a distillery for sale. There are many questions that surround this process, and we’re here to answer all of them in […]












April 5, 2024...

Luxury Home Building & Renovation Blog

From the latest trends in custom home design to tips for renovating your kitchen, our blog covers a wide range of topics related to building and living in a luxury custom home. Our goal is to provide useful information for anyone who is considering building or renovating a home in the Carolinas.

From the latest trends in custom home design to tips for renovating your kitchen, our blog covers a wide range of topics related to building and living in a luxury custom home. Our goal is to provide us...
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My Most Recent Work

Off the Clock with Birdeye's Flock - Employee Spotlight

Birdeye VIEW 2024 Contest Kickoff: Transform Your Workspace & Win Big!

Birdeye Reaches $100M ARR Milestone – A Journey of Profitable Growth

Rise and Lead: Morning Habits for Leadership Success

Introducing AI Everywhere: Revolutionizing Customer Engagement with AI-Driven Review Responses

Celebrating 175K Followers – Thank You for Growing with Us!

Breathe Easy: Grow Your Business with Birdeye

Birdeye View: Shaping the Future of Customer Experience & Online Reputation in the Age of AI

May the 4th Be With You Campaign – Birdeye

Social Media Experience

With extensive social media experience at Birdeye, Guarantee Digital, and Kimberly Kleiman-Lee, I have led strategic initiatives that increased brand visibility and engagement. At Birdeye, I grew LinkedIn followers from 90K to 245K in one year. I have managed diverse social media campaigns across industries such as healthcare, real estate, and financial services, tailoring content to resonate with audiences and drive business growth.

"I've had the pleasure of working alongside Jody Mayers, and I can't recommend her highly enough. Jody's professionalism and dedication to her work are unmatched. She brings an incredible level of creativity and detail-oriented thinking to every project, and her ability to lead teams with empathy and integrity is inspiring."

DeAnn Olson

"One of Jody's most remarkable strengths is her creativity. She has a talent for producing visually engaging content, whether through her photography, social media posts created using tools like Canva, or her
original paintings. Her artistic approach consistently brought a unique and fresh perspective to our projects, making our social media platforms stand out in a crowded digital landscape. Jody also has a solid understanding of social media platforms and trends. She effectively utilized her knowledge to create content that aligned with our brand’s voice.

Kimberly Kleiman-Lee CEO, Owner

"Jody is an exceptional content creator who brings both versatility and excellence to everything she produces. Her writing is consistently engaging and insightful, with a unique ability to distill complex topics into accessible, impactful content. She’s not only a skilled writer but also brings expertise in blogging, social media, and graphic design, making her a well-rounded asset to any marketing or creative team."

Erika Schwane, Strategic Digital Marketer

“Jody consistently demonstrated exceptional creativity, energy, and alignment with cross-functional teams. Her collaboration with sales and marketing played a key role in driving pipeline generation and delivering impactful results." 

Danny Kroll, Sr. Manager, Business Development

"Jody possesses a unique blend of strategic vision and hands-on execution. Her ability to lead high-performing teams and deliver innovative campaigns consistently exceeded expectations." 

Carrie Ann Barto, Social Media Manager

"Jody’s visionary leadership and innovative strategies transformed Birdeye’s social media presence. Her employee advocacy program and platform expansion exponentially increased engagement and strengthened the brand."

Diana Sievers, Senior Marketing Manager, Viewpointe

"Jody combines creative talent with professional reliability. She’s thoughtful, responsive, and committed to delivering success for every project she supports." 

Sarah Sexton, Founder and Principal Consultant, Sexton Strategy


"I had the pleasure of supervising Jody Mayers at Birdeye, and her contributions were transformative for our team. Jody’s ability to drive projects with precision and creativity made her an invaluable asset. She brought fresh, innovative ideas and a strategic mindset that helped us exceed expectations. Her passion for delivering high-impact solutions and attention to detail were instrumental in achieving significant milestones. Jody would be a tremendous addition to any team."

Ruchika Barta, Director of Content Marketing, Birdeye

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FAQ

How do you approach content creation and brand voice?

I am passionate about capturing and maintaining a brand's unique voice across all platforms. I dive deep into a brand's identity, values, and audience to create content that aligns seamlessly with its messaging. Whether it's social media posts, blogs, or multimedia content, my obsession with authenticity ensures a consistent and engaging brand presence.

What is your strategy for managing social media?

My approach to social media is rooted in strategic planning and audience engagement. I develop comprehensive content calendars, leverage trending topics, and create high-quality visuals and copy to maximize reach and interaction. Collaboration with cross-functional teams ensures that social media efforts align with broader marketing goals.

How do you track and measure success across paid and organic social media, as well as content in general?

I utilize a strategic approach to tracking and measuring success by leveraging analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics across both paid and organic social media efforts. Additionally, I track content performance across multiple platforms, ensuring alignment with business objectives. Through strategic planning and cross-functional collaboration, I continuously refine strategies to optimize content effectiveness and maximize ROI.
I utilize analytics tools to monitor key performance indicators such as engagement rates, follower growth, and conversion metrics. By analyzing data, I can refine strategies, optimize content, and ensure continuous improvement to meet and exceed business objectives.